Why I'm Here

Hi! I'm Cait, and I've admittedly always had my head a bit in the clouds (see photographic evidence above). It's how this shop earned it's moniker, and it's ultimately why I decided to test the waters as a small retail business owner.

Prior to starting this "Modern Daydream," I worked as a marketing and communications professional for 12 years. In March 2024, I unexpectedly lost my job for the second time in the course of my professional career. I was caught off guard but granted a philosophical kick in the pants after burning the candle at both ends for far too long. I realized I had earned the luxury of some much-needed time off to recharge and reset.

This gift of time led me to consider my priorities and passions, several of which had shifted over the years as I became a working wife and mother trying — and of course failing — to do it all. It also brought me back to a reading several years earlier with a very talented and well-respected medium who had strongly encouraged me to take a professional leap of faith.

And, when I started to think about it, owning a little gift shop has long been something I've wanted to do. I've always found joy in giving thoughtful and often deeply meaningful gifts to family and friends. 

Additionally, as a woman who has been on her own personal healing journey for the past several years, I have found great peace and comfort in many of the types of items I have on offer, and it is my profound hope that others might also find those things in these little odds and ends.

To sum this all up, I'll close with a few words from Rumi: "Run from what's comfortable. Forget safety. Live where you fear to live. Destroy your reputation. Be notorious. I have tried prudent planning long enough. From now on, I'll be mad."

I can't thank you enough for your support and patronage. It truly means the world.

XOXO,

Cait